Celebrations, consumerism and catharsis have created an Indian transformation that is the perfect potboiler for television programming.
This is the India that is new, contemporary and at ease. And it is this cosmopolitan, urbane global Indian audience that NDTV Good Times (India's first lifestyle channel) caters to.
Launched in September 2007, the channel targets a largely cosmopolitan, socially progressive audience that is young and increasingly affluent, with an inclination towards better living.
The everyday Indian lifestyle expert NDTV Good Times straddles issues from health and holistic healing to fashion and food.
A contemporary soul cannot be alienated from travel and the luxe life, hence NDTV Good Times also devotes quite a bit of screen time to both these meccas of modernism.