The Upfront Of Technology - Panel Discussion
- Published on: 1/19/2017
- "Session recording from Industry Preview 2017 #IP2017
Session abstract: Television's Upfront season is around the corner. This panel will examine the evolving structure of TV's ad buying process and investigate how this annual rite of media buying may play out this year. How are the latest ratings and measurement capabilities changing the currency for television media? Has network consolidation given the sell-side outsized leverage? How has adoption of OTT viewing changed the balance of power? And, what role do ""addressable"" and ""programmatic"" have in 2017?
Maureen Bosetti, Chief Investment Officer, Initiative
Peter Naylor, SVP Advertising Sales, Hulu
Marianne Gambelli, Chief Investment Officer, Horizon Media
Donna Speciale, President, Turner Ad Sales
Moderator: Kelly Liyakasa, Senior Editor, AdExchanger"