Inside Miami’s Luxury Car Hustle: Fake It ‘Til You Make It

  • Published on:  9/13/2018
  • “The car business in general is a tough business. The car rental business, even more so. Anybody who finds out they can make money and drive a Ferrari, I mean, they’re diving in head first,” says Matt Cruz, owner of MVP Exotic Rentals, a legitimate luxury car rental business based in Miami.

    But when everybody wants to be a celebrity, how do you tell the difference between faking it and making it? The game is finesse, and with the allure of getting behind the wheel of the world’s most expensive cars, who wouldn’t want to play?

    In a world where likes and fame can be bought and the filtered facade of Instagram reigns supreme, VICE meets some of the legit — and the not-so-legit — players that cater luxury car rentals to the biggest rappers, athletes, and celebrities of the moment.

    WATCH NEXT: The Graffiti Godfathers of Miami --

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  • Anbarasan S
    Anbarasan S 15 minutes ago

    is that keemstar at 12:38 ?

  • Alejandro Chaves
    Alejandro Chaves 2 hours ago

    Hard watching these douches

  • Alice Mary Low
    Alice Mary Low 4 hours ago

    Ooooh hell is a place on Earth!

  • RuBen Angel
    RuBen Angel 4 hours ago

    Was that keemstar? At 12:39?

  • Ek'Aay Cloudyoni
    Ek'Aay Cloudyoni 5 hours ago

    Did he just snort a line

  • Nate Louis
    Nate Louis 11 hours ago

    I grew up in Miami and couldn’t wait to leave...anytime somebody asks me about Miami I tell them to watch this video.

  • Mr Jones
    Mr Jones 11 hours ago

    His mother should have swallowed

  • FineSliver
    FineSliver 12 hours ago

    he was real though. '' im a nobody who wants to be somebody i guess''
    and he knows what he wants

  • The Troll
    The Troll 12 hours ago

    At least you man'd up

  • Rascal
    Rascal 17 hours ago

    I personally, Hope you make it man. Do what you gotta do to get to where you wanna be. Fake it till you make it.

  • stefan matton
    stefan matton 23 hours ago

    Unable to confirm what he's said.... despite him saying it on camera... Welldone VICE

  • havok Nkhaos
    havok Nkhaos 23 hours ago

    fake motherfuckers...

  • jackeber
    jackeber 23 hours ago

    Willing to bet that Matias “matt” cruz is just as big of a poser as David...

  • MrRod
    MrRod yesterday+1

    Didn't know Miami was still doing the bow wow challenge....

  • Nick English
    Nick English yesterday

    I can't get over dude smoking in that Ferrari 🤦

  • Adam Zawacki
    Adam Zawacki yesterday

    Hahaha that's the worst he's ever felt getting into a lambo 😂😂

  • Bryan Guzman
    Bryan Guzman yesterday

    Life’s full of criticism,judgement deception and temptations with a price to pay. Everyone who decides to go down the road is slowly pushing themselves over an edge with the struggle to not fall off everyday. All these young kids these days are going through an exhausting and extremely difficult Era. It’s sad and I am sure it’s hurting the parents also. Lying about who you are not is the devils work. Be with God ! For the Lord God is a sun and shield. The Lord will give grace and glory. He withholds no good thing from those who walk blamelessly.

  • ActuallyArmani Productions

    Maybe we can just film you ridin out...

  • Houston Texass
    Houston Texass yesterday

    I knew he was fulla shit when he started talking about interscope records and DJ Khalid.

  • Nucavani
    Nucavani yesterday

    I can't make it past 4:29