Inside Miami’s Luxury Car Hustle: Fake It ‘Til You Make It

  • Published on:  9/13/2018
  • “The car business in general is a tough business. The car rental business, even more so. Anybody who finds out they can make money and drive a Ferrari, I mean, they’re diving in head first,” says Matt Cruz, owner of MVP Exotic Rentals, a legitimate luxury car rental business based in Miami. But when everybody wants to be a celebrity, how do you tell the difference between faking it and making it? The game is finesse, and with the allure of getting behind the wheel of the world’s most expensive cars, who wouldn’t want to play? In a world where likes and fame can be bought and the filtered facade of Instagram reigns supreme, VICE meets some of the legit — and the not-so-legit — players that cater luxury car rentals to the biggest rappers, athletes, and celebrities of the moment. WATCH NEXT: The Graffiti Godfathers of Miami -- here to subscribe to VICE: out our full video catalog:, daily editorial and more: http://vice.comMore videos from the VICE network: here to get the best of VICE daily: VICE on Facebook: VICE on Twitter: us on Instagram: VICE on iOS: VICE on Android:


  • Mark McGrew 10 months ago

    Miami sounds like a truly depressing place.

  • PROD.GERERO 21 hours ago

    when people think of Miami they think of south beach. yeah south beach culture is CRAZY but I live in a regular ass suburb and people are nice.

  • Jari Haukilahti yesterday

    Soon Miami will be under seawater anyway and their lifestyle and finess contibuted to most certanly - like 1/10mm of seawater globalwide-

  • Jεε¥☯ñG 25 days ago

    Dude started confessing to things nobody even asked him about. He needs a therapist real bad

  • Lennon 4 days ago

    he clearly asked him to be real and attention

  • I was waiting for a murder confession

  • Michael McClay 1 months ago

    This is some hard hitting reporting by vice... They broke this dude

  • Just Saying 11 days ago

    don't sit on the car, be more creative. vice knew where they were. u just gained like 7 iq

  • Bernard 13 days ago

    Those parts are scripted buddy

  • BLAZENYCBLACKOPS 2 months ago

    7.2 million views, I think Danny better skip town and change his identity like quick fast.

  • The One 21 11 days ago

    If only ben mallah did real estate there

  • Bitcoin Chain Gang 14 days ago

    @Lord Knight I was talking about the Smollett case. This actually happened recently.

  • Attractive Penis 1 months ago

    Did he seriously just snitch on himself?

  • Mkjetta4 So 8 days ago

    Naw. Really?

  • Karen L 10 days ago

    Russia Man99 💀💀💀💀

  • Surreal Boy 7 months ago

    This guy reminds of that kid at school that always tells the most far fetched lies in order to get attention

  • Flailer God 5 days ago

    ÒoM😂😂😅😅☺@Noble Grant is is a 9th to take a look at the

  • David Stevenson 10 days ago

    There’s a guy at my work who does the same thing says he has a brand new Subaru BRZ and says he’s getting this and that haven’t seen one thing he’s talked about

  • Kevin Aranda 3 months ago

    Coming from someone who lives in Miami nobody cares what you drive because at the end of the day we are all stuck in traffic 💀

  • Sergeant Doakes 9 days ago

    Miami’s Daily Traffic

  • life simulator 9 days ago

    Kevin Aranda fucking true

  • Brian Zhang 9 days ago

    This guy fiddles with the key every time he lies.

  • SandStorm XII 2 days ago


  • Emma Shepard 8 days ago

    YES ! I noticed the same thing. Terrible liar lol

  • Manuel Mezquita 2 months ago

    did he just confess that he has dirty money? IRS - YES

  • Riaz Hamdan Malik 16 days ago

    IRS may not be on him just yet but he's a complete moron for letting anyone film his crew sniff coke!! He will under surveillance believe you me and once he has enough of money and drugs, that's when they'll stomp on him. This rule is international and old as time - those who truly have wealth WILL NEVER act like this and try to make sure that everybody knows it. Whoever needs to know knows. This dude's pathetic wannabe shit is coming out of his pores whether he's in lambo or not.

  • Manuel Mezquita 1 months ago

    @Llamma Pajama I'm not from the us idk ur laws it was just a joke

  • Jackson Howell 3 months ago

    Why tf did that guy come up with all those dumb lies about being signed to major record labels 💀💀💀

  • lil_draco47 an hour ago

    Idk 🤦‍♂️ but ik the guy who owns that rental shop he really cool people 🙏🔥

  • Six10 Visuals 6 days ago

    Because it works and he gets that real celebrity plugs and benefits.