Inside Miami’s Luxury Car Hustle: Fake It ‘Til You Make It

  • Published on:  9/13/2018
  • “The car business in general is a tough business. The car rental business, even more so. Anybody who finds out they can make money and drive a Ferrari, I mean, they’re diving in head first,” says Matt Cruz, owner of MVP Exotic Rentals, a legitimate luxury car rental business based in Miami.

    But when everybody wants to be a celebrity, how do you tell the difference between faking it and making it? The game is finesse, and with the allure of getting behind the wheel of the world’s most expensive cars, who wouldn’t want to play?

    In a world where likes and fame can be bought and the filtered facade of Instagram reigns supreme, VICE meets some of the legit — and the not-so-legit — players that cater luxury car rentals to the biggest rappers, athletes, and celebrities of the moment.

    WATCH NEXT: The Graffiti Godfathers of Miami --

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  • Danny Wood (Feb 3, 2019)

    Don't press read moreYou have good luck for 2019 like to activate

  • Timothy Avery (4 days ago)

    +JonatasAdoM well in my timeline Thanos never learned how to snap his fingers. So I'm lucky. Do you guys have the revengers in your reality?

  • JonatasAdoM (6 days ago)

    +Timothy Avery Great, now you have altered the timeline

  • Victoria Windsor  (Feb 13, 2019)

    Basically a Coke Dealer trying to act as a car rental dealer lol

  • Scott Little (5 days ago)


  • *GÊLAWDÊOWŠ* (6 days ago)

    Victoria Windsor coke dealers will show their real stuffs ...Miami is hot market for drugs ....cocaine is expensive in Miami ..... he will be rich asf but, he's not a dealer....he's just a poor bum,trying to be rich ... He's a victim of social medias...all these young katzz are doing anything for subs,followers & likes ....he's desperate for attentions.

  • Chris Slader (Feb 9, 2019)

    i’ve never seen someone look so sad while getting into a lamborghini

  • Fellow Beatle 82 (4 days ago)

    +Dave Wesley 😂😂😂😂

  • Dave Wesley (4 days ago)

    Drawing Franco well actually money can get you enlargement surgery.

  • DakaONER94 (Feb 2, 2019)

    this is more of a character study on this fake dude then it is a documentary on the car rental industry

  • JoeyPalumbo (Feb 25, 2019)

    He's just another cokehead

  • tyler beard (Feb 23, 2019)

    Definitely took a sudden turn there

  • Vertie (Sep 15, 2018)

    I don't trust a guy who wears sunglasses at night

  • Dorian Twedt (Mar 13, 2019)

    So I can.

  • Ur boi (Mar 6, 2019)

    Vertie Casey Neistat?

  • toasteh (Feb 26, 2019)

    If Instagram was a person, it would be this guy.

  • ThaDSman (Mar 7, 2019)

    He should be in the next American Gods season.

  • Hakan Kose (Mar 6, 2019)


  • Cody Robertson (Jan 19, 2019)

    Nobody believed him anyways. He said he owns 32 exotic cars.. but only 1 Cavs hat lol

  • My Road Tours (5 days ago)

    He owns 16 cars and him and his partner has a combined total of 32 cars. Its not impossible, we own 6 vehicles. The hard part is space for us.

  • Roman Aguilera (Mar 15, 2019)

    He said he and his partners own 32 exotics cars though

  • Mike Lomeli (Feb 7, 2019)

    I actually felt bad for the kid when he started coming down off the drugs and told the truth.

  • Jimmy D (Mar 10, 2019)

    I actually laughed out loud.

  • J .Carson (Mar 9, 2019)

    Lol I was shocked how quickly he spilled the beans...I thought he was really gonna stick to his story

  • Wolff (Jan 30, 2019)

    The luxury car rental owner seems like a pretty down to earth guy. Seems very honest.

  • Hi Sasuke (1 day ago)

    looks are decieving

  • Ben McKenna (Mar 10, 2019)


  • First Last (Mar 7, 2019)

    This dude is a FAKE . All He did was rent a Car for this Interview. LMMFAO . Cocaine is a Hell of a drug . 😂😂😂😂😂😂😂😂😂😂

  • Ms Zavala (1 day ago)


  • Tin Brown (Mar 8, 2019)