View in 2: Working with Creators | YouTube Advertisers

  • Published on:  1/17/2018
  • View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage.

    Advertisers have been teaming up with YouTubers for years, and not just for reach. These talented creators can also provide a unique point of view – infusing brand campaigns with new creative thinking. Bought in? We’ve put together a few best practices to help focus your next collaboration.

    Resources and Links:
    - Kurt Hugo Schneider "CANDYMAN" played w/ 50,000 M&M'S! - Zedd & Aloe Blacc:
    - Fresh Big Mouf I made a song out of FedEx shipping sounds:
    - DevinSuperTramp Wing Walker Jumps from Airplane - Wing Walking Stunts in 4K!
    - The FTC’s Endorsement Guides FAQ

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    Created by: Jessica Hurley
    Co-Written by: Stephanie Wendelin